Morocco is a spellbinding destination which will light up your life, from the scintillating sunshine on your skin to the electric burst of colours that surround you.

Topping Africa’s left shoulder and nearly touching the tip of southern Spain, this exhilarating land blends traditional charm with innovative modernity, drawing travellers year after year. The radiant sunshine is complemented by warm hospitality, with infectious smiles welcoming you to uncover a tapestry of rich culture and prepare for a visual feast. Enter a realm of musical performances and diverse street food at Jemaa el-Fna square, in Marrakech, embark on adventurous escapades in the desert or mountains, or stay in 5-star beachside luxury in Agadir. After energetic exploration, a breath of fresh air awaits on 2,200 miles of coastline, blessed with more than 3,000 hours of annual sunshine. Whether you are in search of a timeless city break, an action-packed rural escape or a romantic honeymoon, Morocco could well be the perfect choice for 2024.

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Breathtaking Beaches

The much-loved resort of Agadir on the Atlantic coast stands out as a family favourite with shallow-water beaches and a host of water sports and activities, such as jet skiing, pedalos and snorkelling. The coastal winds are ideal for surfing, windsurfing, and kitesurfing, especially in Taghazout Beach. In Essaouira, you’ll find family-friendly beaches with children’s surfing lessons and popcorn stands, as well as secluded coves which are a more peaceful option for couples. Further south, the awe-inspiring tourist attraction of The Arches of Legzira can be discovered, a remarkable red rock archway that graces one of Africa’s most picture-perfect beaches. For swimming in calmer waters and sunbathing under scorching sunshine, the Mediterranean coastline boasts idyllic beaches, namely Quemado Beach and Tala Youssef Beach in Al Hoceima. At Morocco’s northern tip, Tangier is home to Oued Aliane, a Blue Flag beach blessed with a long stretch of golden sand.

Captivating Culture

Admire the vibrant hues of traditional art that adorns everything from ceramics to textiles, and marvel at the architectural gems of the ‘Red City’ (Marrakech), such as Bahia Palace. The echoes of centuries-old Amazigh, Arab and Andalusian legacies remain, along with a variety of other global influences that add to this nation’s diversity. The capital city, Rabat, showcases the historical landmarks of Hassan Tower and Kasbah of the Udayas, while Casablanca is where you can visit Hassan II Mosque, the second largest functioning mosque in Africa. Barter for market deals at bustling souks that offer authentic clothing, handmade jewellery, and unique souvenirs. Wander around cobblestone streets, ochre buildings and the maze-like medinas that have inspired successful writers and filmmakers. Morocco’s greatest traditions, carried forward through generations, come alive in the pulsating heart of Jemaa el-Fna square, where storytellers and musicians are plentiful.

Awe-Inspiring Nature

Step foot into a world of mesmerising natural wonders found in a range of mountainous, coastal and desert landscapes. Welcoming all wanderlust explorers, Morocco is home to a wondrous array of natural beauty. Venture southeast into the Sahara Desert, where the untouched beauty of terracotta sand dunes, caravans of camels and peaceful silence will amaze you. This is an idyllic spot to watch a memorable sunset. The High Atlas Mountains span nearly 1,000km across the nation, with peaks exceeding 13,600ft, inviting tourists to explore remote villages and capture high-quality pictures of snow-capped peaks and luminous lakes. Mountain Toubkal reigns as the highest peak in North Africa and can be climbed all year round. Morocco’s stunning coastlines also provide an integral part in completing the country’s magical mosaic of landscapes.

Exhilarating Activities

Thrill-seekers can roam free on the diverse playground of Morocco and immerse themselves in amazing adventures amongst spellbinding scenery. Camel treks, quad biking, sandboarding and once-in-a-lifetime hot air balloon rides await in the desert, as well as traditional Bedouin camps, where you will spend a night under the stars and be whisked back in time. In Marrakech, feel the adrenaline pumping through your veins with a fun-filled day at Palooza Land, Morocco’s first theme park. Attend a traditional leather workshop in Fez, or head to Agadir for pristine golf courses and Agadir Dolphin World. The rugged mountains are a treasure trove of gripping experiences, such as hiking, 4x4 expeditions, orienteering around cascading waterfalls and gorges, rock climbing and mountain biking. If all of this wasn’t enough, skiing enthusiasts will also be impressed with the highest ski resort in Africa, Oukaimeden.

Irresistible Cuisine

As if you need any more reason to visit this beguiling destination, the delicious food is notably one of the biggest pull factors. Filled with aromatic infusions and exotic flavours, Moroccan gastronomy never disappoints. Morocco’s national dish, couscous, is the culinary jewel of local dishes, often being paired with fragrant spices, succulent meats and tender vegetables. Some of the top delicacies to try include pastilla, a savoury-sweet chicken and almond pie, as well as rfissa, sellou, taktouka, and lamb tagine. Refresh your palate throughout the day with mint tea, aromatic coffee, or a bottle of ‘Casablanca’, a local premium beer. A perfect night in Marrakech might involve sampling a spectrum of mouth-watering street food before making your way to the Guilez district for post-dinner tipples and dazzling entertainment at rooftop bars.

Best Time To Visit

Boasting more than 3,000 hours of sunshine each year, Morocco offers a subtropical climate that makes beach holidays and city breaks extremely desirable. Springtime (March to May) and autumn (September to October) are great times to visit Morocco. At these times, the weather is warm and pleasant, averaging around 25°C in spring and 21°C in autumn. In the winter, daytime temperatures hover around a mild 12°C, but evenings tend to get rather cold. The breezy Atlantic coastline provides relief from the summer heat, with July and August seeing scorching highs of 39°C. Amounts of rainfall are dependent on region and time of year. For example, the wettest month of the year is November and more rainfall can be expected in mountainous areas. It is worth noting that April and May tend to be the windiest months, so sandstorms may occur in regions close to Morocco’s deserts.

“Morocco is a truly unique destination. World-class cuisine, fascinating historical landmarks, luxurious spas, and bustling souks are vital components of its huge appeal.

“The friendly locals really make you feel at home and it is definitely a place to keep returning back to. Prepare for relaxing mornings sipping on a fresh mint tea beside golden sands and afternoons of action-packed adventures

“Hot air balloon rides across the Sahara Desert, adrenaline-pumping mountain climbing, and a world of thrilling water sports are just some of the exhilarating experiences you can have in Morocco.

“Morocco exudes a timeless charm. There aren’t many other places where you can enjoy all of the modern home comforts, surrounded by untouched ochre architecture and traditional African artistry."

Sol Oasis Marrakech

Escape the everyday for a holiday full of bliss at this fabulous haven set amidst exotic palm trees and offering enchanting views of the Atlas Mountains. Located within reach of the delights of Marrakech, it’s a superb choice for the whole family, benefiting from excellent leisure facilities, including a swimming pool, splash park, sports courts, a gym and a children’s club. The rooms and suites are designed with comfort in mind, featuring Arab and Moorish decor, while flavoursome authentic Moroccan dishes, along with a myriad of international favourites, are served in the inviting restaurants.

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Aqua Fun Club Marrakech

Splashing fun and excitement awaits in Morocco at this 5-star family-friendly paradise. Expect days of pure delight enjoying the slides, chutes and more at Marrakech’s biggest water park, as well as a wonderful spa, activities galore and superb entertainment. When your energy begins to wane, you’ll be able to rest easy in tastefully-appointed accommodation and fuel up for more holiday action in a choice of sublime dining venues. Other key features include a fitness centre, children’s club, playground, tennis court and a variety of bars.

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Iberostar Founty Beach

Chase the sun to the shores of Morocco for an all-inclusive holiday to remember at this sensational beachfront retreat in the splendid coastal resort of Agadir. Here, shimmering swimming pools, an array of sports, a spa, children’s club, fitness centre and a playground provide an abundance of wonderful leisure options for families, couples and friends. Guests will also find stylish, well-equipped living spaces and be treated to mouthwatering gastronomy, with local dishes and global favourites on the menu in the inviting restaurants.

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