CRM Executive: Mat Cover

Our customers book dreams and it’s our job to ensure we turn those dreams into reality. It doesn’t matter at what point in your career you are with us, which department you work for or where you are based, every team member plays their own crucial part in achieving our Belief “Everyone Deserves a Little Luxury”.

We have strong values that drive our ambition of becoming one of the largest tour operator groups in the UK travel sector and are looking for people who will be excited to help drive business growth. If you are entrepreneurial in spirit, creative in your thinking, and always ready to go the extra mile then we want you onboard.

We are looking for a CRM Executive to join our team for a 12-month fixed-term maternity cover. This is an exciting opportunity to join our team and play a key role during this period.

You will work closely with the CRM Manager and Head of Marketing, taking over key responsibilities and ensuring a smooth transition during the maternity leave period. The CRM Executive will support the CRM agenda within marketing, building and optimising our CRM communications to drive bookings, increase loyalty and lifetime value of customers.

• Supporting the CRM strategy to improve customer loyalty and retention
• Working with the CRM Manager to plan and execute email and SMS marketing campaigns including the set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.
• Manage monthly email marketing calendar
• Deliver flawless campaign execution by working to agreed processes and SLAs
• Ensuring marketing is delivered against agreed tone of voice and brand guidelines
• Use reporting tools like Google Analytics to analyse email statistics and use key metrics to report on consumer insights, content, and performance
• Analyse performance of email marketing campaigns to provide actionable insights and improvements for future development
• Manage reporting of regular email campaign, comparing performance against the targets, and communicating to internal stakeholders.
• Identify new target audiences for email campaigns.
• Assist with day-to-day administration tasks.

• Minimum 2 years experience in CRM marketing (essential)
• Proven experience in a digital marketing position / similar role (essential)
• Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc. tools
• Experience of end-to-end email campaign development and automations.
• Experience with A/B testing
• Strong project management skills

• Excellent attention to detail
• Strong work ethic
• A natural communicator
• A team player
• Managing key stakeholders at different levels of seniority within the business

This is a full-time office-based position where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5.30pm.